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Strategien erfolgreich verwirklichen
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Eine Vision zu haben ist die eine Sache, sie zum Alltagshandeln aller Akteure zu machen eine ganz andere. Das Buch zeigt Schritt fr Schritt, wie eine Fhrungsmannschaft ihre Strategien schneller, konsequenter, flchendeckender und nachhaltiger als der Wettbewerb verwirklichen kann. Die Navigationsinstrumente der Strategieverwirklichung bieten dabei ein anschauliches und praxiserprobtes Handwerkszeug, mit dem es auf dem Weg aus einer Alten in eine Neue Welt jederzeit gelingt, den eigenen Standort zu bestimmen, das Umfeld einzuschtzen und zu entscheiden, in welche Richtung und wie man am besten voranschreitet.
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