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Brand Cre-Activity
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Marken sind im Kern nichts anderes als viel Emotion und eine geniale Idee. Dabei ist Cre-Activity das geeignete Mittel,um groe Brands in die Welt zu setzen, sie mit Liebe und Sorgfalt zu entwickeln und ihnen ein langes Leben zu sichern. Dieses Buchsetzt dort an, wo die meisten Regelwerke enden: Es zeigt die Verbindung von Marke, Kreativitt und neuronaler Wahrnehmungspsychologie mit der Kunst desTrumens. Brand Cre-Activity ist ein inspirierendes Buch fr alle, die ber das traditionelle Verstndnis von Brand Management hinausgehen und neue Wege in der Entwicklung und Kommunikation von Marken beschreiten wollen.
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