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Marktleistung und Wettbewerb

Marktleistung und Wettbewerb

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Springer Nature
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N/A
Part Number
0
GTIN
9783663107439
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New
Product Description

Prof. Dr. Klaus Backhaus ist Direktor des Betriebswirtschaftlichen Instituts fr Anlagen- und Systemtechnologien der Universitt Mnster. Prof. Dr. Bernd Gnter ist Inhaber des Lehrstuhls fr Betriebswirtschaftslehre, insbesondere Markteing, der Universitt Dsseldorf. Univ.-Prof. Dr. Michael Kleinaltenkamp ist Inhaber des Lehrstuhls fr Allg. Betriebswirtschaftslehre der Freien Universitt Berlin. Prof. Dr. Wulff Plinke ist Inhaber des Lehrstuhls fr Marketing der Humboldt-Universitt zu Berlin. Em. Prof. Dr. Hans Raffe war Inhaber des Lehrstuhls fr Allg. Betriebswirtschaftslehre und Marketing der Universitt Mannheim.

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