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Digitaler Darwinismus

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658012601
Condition
New
Product Description

Die Herausforderungen, die mit der zunehmenden Digitalisierung, den sozialen Netzwerken, dem steigenden mobilen Zugriff auf das Internet und der Entstehung von Big Data in Verbindung mit leistungsstarken Cloud-Technologien auf uns zukommen werden, sind gewaltig. Wissen Sie, welche Gefahren und Chancen mit der zunehmenden Digitalisierung von Produkten und Services einhergehen, welche Macht den sozialen Medien innewohnt und wie diese bestehende Geschftsmodelle aushebeln und Marken gefhrden aber auch zum globalen Erfolg verhelfen knnen? Ralf T. Kreutzer und Karl-Heinz Land liefern Ihnen konkrete Anregungen, um die Kreativitt zu frdern und Lsungsprozesse im Unternehmen anzustoen. Sie bieten wertvolle Hilfestellungen und Denkanste, informieren ber Best Practices und machen Mut, eigene Ideen auszuprobieren, solange der Markt Fehler von Unternehmen noch verzeiht.

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