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Konglomerate Unternehmensdiversifikation
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Mark Alexander Mller berprft und bewertet die kontroversen Befunde und Vorgehen der Diversifikationsforschung insbesondere im Hinblick auf die Messung von Unternehmensdiversifikation. Die anschlieende empirische Untersuchung liefert Erkenntnisse ber die Auswirkung konglomerater Diversifikation auf den Unternehmenserfolg deutscher Aktiengesellschaften. Neben den empirischen Ergebnissen werden auch die theoretischen Argumente ber das Fr und Wider konglomerater Diversifikation in die Bewertung einbezogen.
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