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Das Apple-Imperium
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Apple war grer, wertvoller und mchtiger als je zuvor. Doch im Zenit der Macht liegt bekanntlich der Keim des Niedergangs. Pltzlich erlebte der Kultkonzern aus Cupertino an der Brse einen beispiellosen Absturz das jahrzehntelange Wachstum scheint an eine Grenze gestoen zu sein. Wie andere Imperien in der Geschichte ist auch Apples scheinbar unangefochtene Regentschaft vom Verfall bedroht: Die Herausforderer rund um Googles Android-Betriebssystem, eigene Hybris und die Gesetze der kreativen Zerstrung knnten Apples Reich ins Wanken bringen. Vor allem scheint fraglich, ob CEO Tim Cook dem schweren Erbe Steve Jobs gewachsen ist und ob Apple auch ohne seinen ikonischen Grnder weiter fr bahnbrechende Innovationen sorgen kann. Der erfahrene Wirtschaftsjournalist und Apple-Experte Nils Jacobsen erzhlt die packende Geschichte des beeindruckendsten Unternehmens unserer Zeit: Das Geheimnis des unglaublichen Apple-Erfolgs und wovon er in den nchsten Jahren bedroht werden knnte.
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