Copied A Casebook of Strategic Corporate Social Responsibility
A Casebook of Strategic Corporate Social Responsibility
This casebook argues that corporate sustainability agendas should look beyond stakeholder demands and desires, towards strategic opportunities to achieve social and commercial benefits simultaneously. It encourages shifting focus from a strategic approach to a sustainable business practice. As the cases in the book highlight, it is in every companys best interest to identify a manageable number of sustainability initiatives whose shared benefitsfor society at large and the companyare significant and also substantially help the company strategically position itself in the competitive marketplace. Strategic sustainable business practices can lead to shared value creation, strengthening the companys competitiveness and establishing a symbiotic relationship. Companies can achieve solid profits by doing good things for the environment; it is a win-win for society and for business. This casebook provides examples of multi-stakeholder partnerships that aim to create sustainable enterprises. Ideal for teaching purposes, after a brief introduction to the case method, the cases are presented with no comments or criticisms.
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