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Ob Sport-, Medizin-, Technik- oder Kulturjournalismus: Thematisch spezialisierter Journalismus nimmt zu in allen Medien, ob Internet, Radio, Fernsehen oder Presse. Auf spezielle Zielgruppen zugeschnitten sind hufig auch redaktionelle Publikationen in der Unternehmenskommunikation wie Kundenzeitschriften, Fachportale online oder Podcasts. Welche Anforderungen stellt das spezielle Thema?Wie spricht man die jeweilige Zielgruppe an?Wie kommt man in den Politikjournalismus, Modejournalismus oder die anderen Ressorts? Das Buch stellt die Besonderheiten der einzelnen Themen und Zielgruppen vor und beschreibt die Wege zum jeweiligen Ressort. Experten geben Antworten und Tipps.
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