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Praxisorientiertes Eventmanagement

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658023461
Condition
New
Product Description

In diesem Sammelband beschftigen sich renommierte Autoren aus Forschung und Praxis mit smtlichen strategisch-konzeptionellen Aspekten und Erfolgsfaktoren des Eventmarketings. Sie bercksichtigen neben der prozesskostenorientierten Perspektive auch das Eventcontrolling sowie rechtliche und sicherheitsspezifische Sachverhalte wie Haftung und Risikominimierung oder die Rechte und Pflichten von Agenturen. Konkrete Hinweise wie Kriterien fr die Auswahl von Event Locations sowie zahlreiche Beispiele erfolgreicher Events bieten hohen Praxisbezug. Ein Ausblick auf aktuelle Trends und zuknftige Entwicklungen wie z.B. Digitale Events, Green Events oder Eventpsychologie runden das Buch ab.Praxisorientiertes Eventmanagement richtet sich gleichermaen an Wissenschaftler und Studierende mit dem Schwerpunkt Marketing sowie an Management-Praktiker und Fhrungskrfte aus den Bereichen Eventmarketing und -management.

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