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Springer Nature
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N/A
Part Number
0
GTIN
9783658026462
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New
Product Description

Unternehmen mssen heute konomische Effizienz mit gesellschaftlicher Legitimitt in Einklang bringen. Damit ffnet sich ein neues Feld unternehmerischer Verantwortung. Daraus resultieren Konflikte und Dilemmata. Wie sind Ansprche aus dem ffentlichen Raum im Lichte des erwerbswirtschaftlichen Prinzips zu bewerten? Welche Aushandlungsprozesse sind erforderlich, um die Positionen der unterschiedlichen Anspruchsgruppen zusammenzubringen? Welche unternehmensinternen Willensbildungsprozesse und Reputationsmanagementregime sind erforderlich, um mit Ansprchen aus dem und Konflikten im ffentlichen Raum umgehen zu knnen?.

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