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Corporate Social Responsibility - Mythen und Manahmen
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In Zeiten der Globalisierung und Massenproduktion rckt verantwortungsvolle Unternehmensfhrung immer mehr in das Bewusstsein der Unternehmen. Damit Corporate Social Responsibility in Organisationen nicht als reine PR-Manahme angesehen wird, braucht es jedoch zunchst ein tiefes Verstndnis, was sich hinter dem Begriff eigentlich verbirgt. Dieses Buch zeigt die Bandbreite von Unternehmensverantwortung zwischen Freiwilligkeit und Regulierung in globalen Lieferketten auf. Es stellt Manahmen und Initiativen von Unternehmen vor und gibt konkrete Empfehlungen, wie sinnvolle und nachhaltige CSR-Manahmen in Organisationen umgesetzt werden knnen.
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