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CSR und Tourismus
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Dieses Buch wird dem Leser eine Antwort auf die Fragen geben, wie sich die Tourismusindustrie in Bezug auf CSR Manahmen in den letzten zwei Jahrzehnten entwickelt hat und wie positiv diese Manahmen heutzutage fr verschiedene Tourismusbereiche, wie beispielsweise Reiseveranstalter, Destination, Hotels und NGOs gesehen werden. Die Wichtigkeit freiwilliger CSR Manahmen ist heute kaum noch umstritten und sie werden bereits in die Geschftspraktiken vieler Tourismusbetriebe mit einbezogen. Diese Manahmen dienen unter anderem dem verantwortungsvollen Umgang mit natrlichen Ressourcen, von denen eine erfolgreiche Tourismusindustrie ebenso abhngt, wie von der Zufriedenheit der lokalen Bevlkerung, der Mitarbeiter, den Zuliefererbetrieben und der Gste.
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