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Multi-Channel-Marketing
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Steigende Kundenansprche und Innovationen im Internetvertrieb erfordern ein zielgerichtetes Management sowie eine flexible Ausgestaltung multipler Absatzkanle. Durch Multi-Channel-Marketing lassen sich dabei herausragende Wettbewerbsvorteile erzielen. Dieses Buch gibt einen umfassenden und systematischen berblick ber die Grundlagen sowie das Management von Multi-Channel-Marketing. Die 3. Auflage versteht Multi-Channel-Marketing als ein integratives Marketingsystem.
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