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Behavioral Economics

Behavioral Economics

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658033668
Condition
New
Product Description

Seit den siebziger Jahren haben die Erkenntnisse und Forschungen der Psychologie auch Einzug in die Wirtschaftswissenschaften gehalten sie sollen das Menschenbild der konomen und ihre Modelle realistischer machen. Dieses Buch beschreibt die wichtigsten Methoden, Konzepte und Erkenntnisse der verhaltenswissenschaftlichen konomik (Behavioral Economics) und weitere dazugehrige Forschungsgebiete wie Glcksforschung, Fairness und Neurokonomie. Das Lehrbuch stellt die wichtigsten theoretischen und empirischen Befunde und Ideen vor, um sie anschlieend einer kritischen Wrdigung zu unterziehen. Es ist sowohl fr Studierende geeignet als auch fr Dozenten und Wissenschaftler, die sich ber den aktuellen Forschungsstand der Disziplin informieren wollen.

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