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Balanced Scorecards im Vertrieb

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658054960
Condition
New
Product Description

Balanced Scorecards sind zweifellos auergewhnlich mchtige Instrumente, um Unternehmen und Funktionsbereiche wie den Vertrieb zu managen. Eine ausgeklgelte Mechanik erlaubt es Fhrungskrften, die strategisch relevanten Aufgaben und Ziele zu identifizieren und stndig im Auge zu behalten. Allerdings ist die Balanced Scorecard nicht trivial: Ein grundlegendes Verstndnis der Wirkungszusammenhnge im eigenen Verantwortungsbereich sowie der Kennzahlensysteme ist erforderlich, um eine dauerhaft funktionierende Balanced Scorecard zu gestalten. Der Autor bietet hierfr eine Anleitung. Bei einer fachgerechten Umsetzung entsteht ein Werkzeug, das zur Grundlage der Manahmensteuerung in der strategischen Fhrung von Vertriebsbereichen werden kann. Ziele werden fr jeden transparent, Entscheidungen der Vertriebsleitung nachvollziehbar und der Nutzen von Anstrengungen fr jeden erkennbar.

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