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Integrierte Verbandskommunikation
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Verbnde haben sich mit einer Vielzahl unterschiedlicher Anspruchsgruppen auseinanderzusetzen. Zudem existieren verschiedene Mglichkeiten der Kommunikation bzw. der Zielgruppenansprache. Die Relevanz einer Integrierten Kommunikation ber alle Kommunikationsinstrumente ist daher unbestritten. Der Beitrag zeigt auf, wie die Besonderheiten der Verbandskommunikation im Rahmen einer Integrierten Kommunikation Bercksichtigung finden. Zudem werden Erfolgsbeispiele von Verbnden aufgezeigt, die eine effektive und effiziente Integrierte Kommunikation erfolgreich in der Praxis umsetzen.
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