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Um einen berzeugenden Auftritt zu erreichen, mssen auch die Mitarbeiter in den Prozess zum Aufbau einer positive Unternehmensreputation eingebunden werden. Dazu ist es erforderlich, zunchst den Stellenwert der Mitarbeiter beim Aufbau einer Corporate Reputation zu erkennen. Dann sind entsprechende Manahmen aufzusetzen, damit die Mitarbeiter eines Unternehmens als Markenbotschafter fr ihr Unternehmen ttig werden knnen. Dabei wird deutlich, dass gerade die Mitarbeiter einen wesentlichen Beitrag leisten knnen, damit sich ein Unternehmen vom Wettbewerb abheben kann.
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