Copied Einsatz von Social Media fr das Dienstleistungsmanagement
Einsatz von Social Media fr das Dienstleistungsmanagement
Manfred Bruhn und Karsten Hadwich zeigen die Relevanz von Social Media sowie Ansatzpunkte fr eine erfolgreiche Analyse, Planung, Implementierung und Kontrolle von Social Media-Aktivitten im Rahmen des Dienstleistungsmanagements auf. Social Media als Kommunikationsplattform gewinnt immer mehr an Bedeutung. Dienstleistungsunternehmen stehen hierbei vielfltige Mglichkeiten zum Einsatz von Social Media fr das Dienstleistungsmanagement zur Verfgung.
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