Copied Corporate Social Responsibility und Marketing
Corporate Social Responsibility und Marketing
Zur praktischen Umsetzung von Corporate Social Resonsibility (CSR) stellen Marcel Stierl und Arved Lth erstmals das Konzept des transformativen Marketing vor und ergnzen es mit Tools aus der Beratungspraxis. Konkrete Instrumente und Fallbeispiele erleichtern eine Umsetzung von CSR in die Unternehmenspraxis. CSR ins Marketing zu integrieren, bedeutet die eigene Geschftsttigkeit konomisch, kologisch und sozial weiterzuentwickeln und sich gegenber seinen Stakeholdern entsprechend zu positionieren. Zustzlich sollten Stakeholder zu nachhaltigen Verhaltensweisen informiert und animiert werden.
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