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Sport als Erlebnisrahmen im Eventmarketing

Sport als Erlebnisrahmen im Eventmarketing

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658079796
Condition
New
Product Description

Jan Drengner errtert, wie Unternehmen durch die Einbeziehung des Sports das Erlebnispotenzial ihrer Marketing-Events erhhen knnen, um so ihre Kommunikationsziele effizienter zu erreichen. Aufgrund seiner hohen gesellschaftlichen Akzeptanz bietet der Sport vielfltige Ansatzpunkte zur Ausgestaltung des Eventmarketing. Aufbauend auf einem berblick ber verhaltenswissenschaftliche Hintergrnde zu den Wirkungen solcher sportorientierter Events gibt dieses Essential umfangreiche Hinweise zu deren Inszenierung. Abschlieend stehen mgliche Risiken im Mittelpunkt, die in der Praxis beim Einsatz des Sports im Eventmarketing zu bercksichtigen sind.

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