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Compliance in der Unternehmenskommunikation
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Das Essential bietet eine umfassende Einfhrung in die Kommunikation von Compliance aus konzeptioneller, redaktioneller und rechtlicher Perspektive. Annika Schach und Cathrin Christoph beschreiben die Manahmen der internen und externen Kommunikation, die notwendig sind, um alle relevanten Stakeholder zu erreichen. Darber hinaus schildern sie die Besonderheiten bei der Verschriftlichung von Verhaltensregeln in Form eines Code of Conduct und gehen auf den Einfluss von Compliance auf die Medien- und PR-Arbeit ein inklusive Einblick in die Praxis in Form eines Interviews mit einem der Redakteure von Europas grtem Automobilmagazin.
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