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Einfhrung in die Personalmarketing-Gleichung

Einfhrung in die Personalmarketing-Gleichung

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658102098
Condition
New
Product Description

Dirk Lippold erlutert in diesem Essential die Struktur und den Handlungsrahmen einer zielgerichteten Konzeption fr das Personalmarketing. Neben der Prozessorientierung zeigt die Personalmarketing-Gleichung unter dem Aspekt der Wertorientierung fr jedes Aktionsfeld im Personalbereich auch die entscheidenden Aktionsparameter und Werttreiber auf. So wird die Grundlage fr eine Optimierung der Personalgewinnung und Personalbindung im Unternehmen geschaffen.

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