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Aktive Krisenkommunikation
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In diesem Essential erfahren Sie, wie Sie Ihr Unternehmen strategisch, organisatorisch und kommunikativ auf Krisensituationen vorbereiten und in einer akuten Krise professionell agieren. Gezeigt wird, wie Ablufe, Verantwortlichkeiten, Verstndigungsketten und Leitfden fr die Kommunikatoren festgelegt werden und wie das Informationsbedrfnis von Stakeholdern erfllt wird. Denn immer mehr Unternehmen sehen sich pltzlich mit abrupten externen und internen Vernderungen konfrontiert. Breiter Raum wird den Aufgaben des Krisenstabs und der Erstellung des Krisenhandbuchs gewidmet, das Anweisungen, Checklisten und Kontaktdaten fr den Notfall enthlt.
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