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Reputationsmanagement
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Anabel Terns und Christopher Runge zeigen am Beispiel des War for Talents um die bestqualifizierten Mitarbeiter, dass es sich auszahlt, in eine hohe Reputation zu investieren. Ziel des Reputationsmanagements muss es daher sein, sich gegenber Mitarbeitern und potenziellen Bewerbern als attraktiver Arbeitgeber zu prsentieren und so aktiv gute Mitarbeiter zu binden sowie neue Talente zu gewinnen. Dazu muss das Bedrfnis dieser Talente nach einem fr sie optimalen Arbeitsplatz gezielt angesprochen werden, weshalb es des Aufbaus des Unternehmens als Arbeitgebermarke und vor allem der umsichtigen und zukunftsorientierten Pflege dieser Marke bedarf.
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