Copied E-Business im Export
E-Business im Export
Die Autoren dieses essentials bereiten die wesentlichsten Aspekte des Einsatzes von E-Business-Technologien fr das Exportgeschft in kompakter Weise auf und bieten Denkanste und Instrumente fr dieses Zukunftsthema. Es werden die wesentlichen Themenfelder behandelt, die von Unternehmen im Rahmen ihrer E-Business-Aktivitten zu beachten sind, um damit auf internationalen Mrkten erfolgreich ttig sein zu knnen. Im Zentrum stehen dabei die Entwicklung einer Internet-Exportstrategie und die Anpassung der Geschftsmodelle, die exportorientierte Gestaltung des eigenen Webauftritts, die Kundengewinnung und das Marketing ber das Internet sowie die operative Abwicklung des Auslandsvertriebs im Rahmen des E-Business.
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