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Die Anatomie digitaler Geschftsmodelle
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Dieses essential bietet eine Einfhrung in das Thema digitale Geschftsmodelle. Es zielt insbesondere darauf ab, ihr Wesen verstndlich zu machen, und zeigt ihre Ausgestaltung anhand von Beispielen. Die zunehmende Digitalisierung nahezu aller Lebensbereiche hat gravierende Auswirkungen auf bestehende Geschftsmodelle in zahlreichen Branchen. Daher ist ein besseres Verstndnis digitaler Geschftsmodelle dringend erforderlich. Michael Jaekel erlutert das innere Gefge, die Anatomie digitaler Geschftsmodelle. Hinzu kommen Anregungen und Prinzipien fr ihr Design. Die Ausfhrungen erfolgen nicht abstrakt, sondern praxisorientiert am Modell einer digitalen Smart-City-Apps-Plattform mit kosystem.
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