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Alumni-Netzwerke von Unternehmen
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Christian Schwgerl beschreibt, wie Alumni-Netzwerke in die Kommunikationsfunktion von Unternehmen integriert sind. Das essentialvermittelt Reflexionswissen ber das Spannungsfeld der netzwerkkonstituierenden Peer-to-Peer-Kommunikation und der interessengeleiteten Kommunikation des Unternehmens mit den ehemaligen Mitarbeiterinnen und Mitarbeitern. Darber hinaus stellt der Autor die Wertbeitrge dar, die Unternehmen auf ihrem Absatz-, Ressourcen- und Meinungsmarkt mithilfe von Alumni-Netzwerken erzielen knnen.
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