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Interne Kommunikation in agilen Unternehmen
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Das essential liefert eine Einfhrung in das Agilittskonzept insbesondere als Organisations-, Fhrungs- und Kommunikationskonzept und definiert den Beitrag der internen Kommunikation im Rahmen dieses Konzepts neu. Im Hinblick auf agile Organisationen legen die Autorinnen den Schwerpunkt der Ausfhrungen auf das Zusammenspiel von hierarchischen und heterarchischen Strukturen, wobei der Netzwerkorganisation besondere Aufmerksamkeit gewidmet wird. Dadurch erffnen sich neue Perspektiven auf die Funktionen von gesteuerter Kommunikation als Teil des Fhrungshandelns. Die Managementfunktion Interne Unternehmenskommunikation einschlielich der Fhrungskommunikation erfhrt in diesem Kontext der aktuellen Managementlehre damit eine substanzielle Weiterentwicklung.
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