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Peren-Clement-Index

Peren-Clement-Index

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658170226
Condition
New
Product Description

Dieses essential gibt einen berblick ber den Peren-Clement-Index, der als Entscheidungsgrundlage bei Direktinvestitionen in anderen Lndern Orientierung bietet. Die Autoren haben ihren Index berarbeitet und an die vernderten globalen Rahmenbedingungen angepasst. Dazu wurden bisher bercksichtigte Faktoren neu geordnet und bewertet. Der vorgestellte Index verknpft im Kontext einer internationalen Investitionsentscheidung zwei wesentlichen Denkstrmungen der strategischen Planung, die als ressourcen- und marktorientierte Sicht bekannt sind. Durch eine zweidimensionale Verknpfung der volkswirtschaftlich relevanten Makroebene mit den unternehmensindividuellen Zielen einer zu ttigenden Direktinvestition wird eine praxisnahe Entscheidungsfindung erleichtert.

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