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Die Digitalisierung der Kommunikation im Mittelstand

Die Digitalisierung der Kommunikation im Mittelstand

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658173647
Condition
New
Product Description

Das essential thematisiert vier zentrale Entwicklungen, die die Praxis und Theorie von Marketing und Unternehmenskommunikation prgen: Marketing 4.0, Mittelstandskommunikation, Marketing-Mix und die Annherung von Marketing und PR, wie sie beispielsweise bei Pokmon Go zu finden ist. Dabei geht es unter anderem um die Notwendigkeit des menschen-zentrierten Marketings und um die Relevanz der Unternehmenskommunikation fr den Mittelstand. Der Autor Jan Lies gibt Impulse fr kleine und mittelstndische Unternehmen, sich mit den Potenzialen der Digitalisierung im Marketing auseinander zu setzen.

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