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Text und Konzeption im Content Marketing
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In diesem essential erfahren Sie alle wichtigen Grundlagen der Text- und Konzeptentwicklung fr eine Content-Marketing-Strategie. Der Autor beschreibt die erfolgsentscheidenden Stellschrauben, die Sie beachten mssen und in die Sie ausreichend Zeit investieren sollten: von der vorab zu leistenden Denkarbeit, ber die strukturierte Konzeptentwicklung, bis hin zur optimalen Textarbeit fr Webtexte. Abgerundet wird dieser Band durch Interviews mit renommierten Experten und Erfolgsbeispielen aus der Praxis.
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