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Moderne Verhaltenskonomie in der Versicherungswirtschaft
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Dieses essential gibt einen allgemein verstndlichen berblick ber ausgewhlte Erkenntnisse der modernen Verhaltenskonomie und erlutert insbesondere die Bedeutung dieser Erkenntnisse fr die Versicherungswirtschaft. Der Fokus liegt dabei auf vom Idealbild des homo oeconomicus abweichenden Verhaltensmustern, die fr die Versicherungsbranche relevant sind. Die Autoren zeigen, wie die Erkenntnisse der modernen Verhaltenskonomie dabei helfen knnen, die Bedrfnisse und Entscheidungsprozesse von Versicherungskunden besser zu verstehen und so die Akzeptanz bedarfsgerechter Versicherungsprodukte zu erhhen.
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