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Kundeneinbindung im Innovationsprozess Konzepte

Kundeneinbindung im Innovationsprozess Konzepte

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658204273
Condition
New
Product Description

Der erste Band des zweiteiligen essentials stellt die wichtigsten theoretischen Konzepte zur Kundeneinbindung praxisnah dar und vermittelt konkrete Handlungsempfehlungen fr Unternehmen. Hierbei liegt das Augenmerk vor allem auf der Risikobewertung sowie den kritischen Erfolgsfaktoren der Kundeneinbindung. Der Leser lernt das Sechs-Stufen-Modell der Kundeneinbindung kennen. Eine Vielzahl von Praxisbeispielen vervollstndigt die Ausfhrungen und gibt Anregungen zur Implementierung erfolgversprechender Manahmen.

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