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Profilierung
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Martin Sturmer untersttzt Sie in diesem essential dabei, wie Sie durch intelligentes, systematisches Eigenmarketing zum Experten werden und allein dadurch Ihre Auftragsbcher fllen. Mit dem Ansatz der Profilierung zeigt der Autor, wie eine glasklare Positionierung, die eindeutige Definition der Zielgruppe, eine stimmige Inszenierung und die richtigen Kommunikationsmanahmen entlang der Customer Journey zum nachhaltigen unternehmerischen Erfolg fhren. Der entscheidende Vorteil dieser Methode: Sie mssen sich nirgends aufdrngen, sondern Sie werden von Medien und potenziellen Kunden direkt kontaktiert.
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