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Direktmarketing mit Printmedien
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Dieses essential zeigt, wie Direktmarketing gekonnt und gewinnbringend eingesetzt wird. Direktmarketing ist eines der wichtigsten Marketing-Instrumente fr B2C- und B2B-Kommunikation. Es stellt den 1:1-Kontakt her und erreicht Kunden individuell. Gutes Direktmarketing findet viele Kontaktanlsse, um Kunden mehrfach pro Jahr zu erreichen und eine gute Datenqualitt sorgt fr steigende Erfolgsquoten und erfolgreiche Kampagnen. In diesem Band finden sich Anlsse und Ideen fr den Redaktionsplan des Direktmarketings, die wichtigsten Regeln fr den Kundendialog, Kreativittsanregungen fr die Direktmarketing-Aktion und die praktische Umsetzung von Direktmarketing mit Printmedien.
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