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Digital Entrepreneurship
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Sebastian Pioch beschreibt in diesem essential an einem durchgehenden Beispiel, wie Start-ups oder bestehende Unternehmen digitale Produkte entwickeln, testen und schlielich am Markt etablieren knnen. Kompakt und leicht verstndlich fhrt der Autor aus, welche Schritte und Methoden geeignet sind, um mit limitierten Ressourcen und Erfahrungswerten ein digitales Produkt erfolgreich zu entwickeln. Digital Entrepreneurship beschreibt jene Bereiche der Betriebswirtschaftslehre, die speziell Unternehmungen zuzuordnen sind, die ohne physische Ressourcen wertschpfen. Im Gegensatz zum klassischen Unternehmertum gelten hier einige Besonderheiten, die gerade in der aktuellen Diskussion zur Digitalen Transformation breite Anwendung finden.
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