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Marktorientierte Unternehmensplanung
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Dirk Lippold erlutert in der 2., berarbeiteten Auflage des essentials die grundlegenden Parameter, die bei einer marktorientierten Unternehmensplanung eine Rolle spielen. Der Autor beleuchtet die verschiedenen unternehmensinternen und nun aktualisierten -externen Einflussfaktoren und stellt sie im Rahmen von marktorientierten Analyse-Methoden in einen Wirkungszusammenhang. Darber hinaus werden im Kontext des Planungsprozesses die Beziehungen zwischen Analyse, Zielen, Strategien und Manahmen herausgearbeitet.
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