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Springer Nature
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9783658268077
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Product Description

Dieses essential ist ein praxisorientierter Leitfaden fr die Planung und Umsetzung von Messebeteiligungen wissenschaftlicher Einrichtungen und Hochschulen. Beantwortet werden die zentralen Fragen im Rahmen von Messebeteiligungen: Welche Messe ist die richtige? Wie definieren wir die Messeziele? Was muss bei der Planung und Umsetzung einer Beteiligung beachtet werden und wie sieht eine erfolgreiche Nachbereitung aus? Fr die praktische Umsetzung von Messebeteiligungen gibt dieses Buch anschauliche Anleitungen und ntzliche Checklisten. Denn: Erfolg auf Messen ist planbar!.

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