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Storytelling mit Archetypen
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Dieses essential beschreibt, wie Unternehmen mithilfe von Archetypen besonders gute Geschichten erzhlen knnen. Der Schwerpunkt liegt auf der Kreation von Bewegtbild-Videos im Rahmen des Content Marketing. Die Autoren identifizierten im Rahmen einer Studie 15 archetypische Storytelling-Formate, die als kreative Sprungbretter fr das eigene Erstellen von Storys dienen knnen. Zu jedem Format gibt es ein Beispiel-Video, das mit einem QR-Code abgerufen werden kann.
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