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Voice-Marketing

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Springer Nature
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Part Number
0
GTIN
9783658294731
Condition
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Product Description

Der Siegeszug der Steuerung durch Sprache auch von komplexen Systemen und Prozessen ist nicht zu stoppen. Denn Innovationen werden von den Nutzern immer dann gerne angenommen, wenn neue Lsungen mit einem hohen Ma an Bequemlichkeit einhergehen, und das ist hier der Fall: Statt eines Keyboards oder eines Touchscreens wird zur Eingabe das verwendet, worber die meisten Menschen auch ohne weitere technische Hilfsmittel verfgen: die Sprache. Alle Unternehmen sollten deshalb frhzeitig prfen, welche Anforderungen des Voice-Marketings zu bercksichtigen sind und wie es genutzt werden kann. Die Autoren arbeiten heraus, wie Sie Ihr Unternehmen schon heute auf den Einsatz von Voice und der digitalen Assistenten vorbereiten knnen. Dabei werden nicht nur die Handlungsnotwendigkeiten verdeutlicht, sondern auch konkrete How-to-Ideen vermittelt.

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