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Journalistische Praxis: Science Storytelling
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Wissenschaft muss gute Geschichten erzhlen, um Fake News zu bekmpfen und um komplexe Themen zu vermitteln. Dazu gibt es erprobte Techniken, Strukturen, wiederkehrende Muster und Elemente, die in keiner guten Geschichte fehlen drfen. Dieses essential zeigt, wieso wir so verdrahtet sind, auf Geschichten zu reagieren, wie sie auf unser Gehirn wirken und welche Techniken wir einsetzen knnen, um sie an jede Art von Publikum zu vermitteln, vom Geldgeber bis zum Kleinkind.
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