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Implementierung von Unternehmensleitbildern
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Erkenntnisse aus Theorie und Praxis zeigen, dass Leitbildvernderungen tief in Unternehmenskulturen eingreifen. Dieses Buch vermittelt in kompakter Form, worauf es ankommt, um die Implementierung von Leitbildern in Unternehmen so zu gestalten, dass die Verankerung nachhaltig ist. Thematisiert werden frderliche Rahmenbedingungen sowie wirksame Instrumente nachhaltiger Leitbildimplementierung. Fr die konkrete Verankerung von Leitbildern in Unternehmen werden ausgewhlte Methoden und die Implementierung begnstigende Mittel aufgezeigt.
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