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Digitalisierung und Einzelhandel
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Das Aufkommen des Internets und insbesondere die Verbreitung von Smartphones haben den E-Commerce in Deutschland und weltweit wachsen lassen und setzen den stationren Einzelhandel wirtschaftlich unter Druck. Mit der Digitalisierung erffnen sich aber auch neue Chancen fr stationr ttige Handelsunternehmen entlang der gesamten Wertschpfungskette, die mit Blick auf Kundenmehrwert, Implementierung, Effizienz und Nachhaltigkeit einzuordnen sind.
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