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Einflussfaktoren auf die Akzeptanz von Robo Advisors
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Buy Einflussfaktoren auf die Akzeptanz von Robo Advisors for $16.20 at @ Link.springer.com when you apply the 10% OFF coupon at checkout.
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In diesem essential werden die Faktoren untersucht, die die Nutzungsabsicht eines Robo Advisors beeinflussen. Hierbei werden zunchst die Digitalisierung in der Finanzindustrie sowie die Entstehung und Funktionsweise von Robo Advisorn thematisiert. Anschlieend werden mithilfe einer auf dem Technologieakzeptanzmodell beruhenden empirischen Untersuchung die Akzeptanz von Robo Advisory gemessen und auf dieser Basis Handlungsempfehlungen formuliert.
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