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Digitale Transformation des Marketings und Vertriebs in B2B-Unternehmen
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Die digitale Revolution verndert Marketing und Vertrieb in B2B-Unternehmen grundlegend. Dieses Buch behandelt die wesentlichen Trends und Technologien, von digitalem B2B-Marketing zum virtuellen, datengesttzten Vertrieb. Es enthlt konkrete Handlungsempfehlungen fr die digitale Transformation von Marketing- und Vertriebseinheiten. Dabei zielt der Autor immer darauf ab, digitale Anstze mit den Vorteilen des persnlichen Vertriebs zu verbinden. Durch seine Kompaktheit ermglicht das Buch Marketing- und Vertriebsexperten, sich sehr schnell mit den wesentlichen Elementen der digitalen Zukunft vertraut zu machen und diese mit ihrem tglichen Handeln zu verbinden.
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