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Smarte Events
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Smarte Events entstehen aus schlauen, zeitgemen, strategisch und inszenatorisch passgenauen Live-Kommunikationskonzepten. Sie kombinieren die Mglichkeiten von Onsite- und Online-Events im Sinne einer besseren Zielerreichung. Das Mischungsverhltnis aus analog und digital ergibt sich dabei aus der Gesamtzielsetzung, den Kommunikationszielen, der Erreichbarkeit der Stakeholder und Zielgruppen sowie der erwarteten Dauer bis zur Erreichung der Kommunikationsziele. Erlebbarkeit, Orientierung, Information, Aktivierung, Involvierung, Emotionalisierung. Von der kleinen, feinen Zielgruppe bis hin zu vielen tausend Teilnehmern. Smarte Events sind schneller, effektiver, genauer, messbarer und in ihrer Wirkung besser zu skalieren.
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