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Knstliche Intelligenz die Zukunft des Marketings
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Buy Knstliche Intelligenz die Zukunft des Marketings for $16.20 at @ Link.springer.com when you apply the 10% OFF coupon at checkout.
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Product Details
Claudia Bnte und Bernhard Wecke geben einen berblick ber die Bedeutung und den aktuellen Einsatz von Knstlicher Intelligenz (KI) im Marketing und zeigen im Ausblick, wie sich KI im Marketing weiterentwickeln wird. Die aktuelle Studie unter 158 Marketing-Managerinnen und -Managern sowie eine Vielzahl von Interviews mit ExpertInnen geben einen umfassenden Eindruck ber heutige und aktuell geplante Einsatzgebiete von KI im Marketing. Ein Leitfaden erklrt Schritt fr Schritt den Einsatz von KI in einem ersten Piloten. Konkrete Use Cases zeigen, welche SaaS-Tools untersttzen, die wichtigsten Aufgaben im Marketing mittels KI mit Impact zu erledigen.
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