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Markentools I: Brand Canvas

Markentools I: Brand Canvas

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658382315
Condition
New
Product Description

Markenfhrung muss heute holistisch verstanden und umgesetzt werden. Der B*canvas 2.0, welcher die Grundidee und Methodik des Business Canvas nach Osterwalder und Pigneuer auf den Markenbereich bertrgt, frdert dieses ganzheitliche Verstndnis. Der B*canvas 2.0 wird ausfhrlich inklusive Hilfstools und Hinweisen zur praktischen Anwendung vorgestellt. Abgerundet wird die Darstellung mit konkreten Anwendungsfllen wie der holistischen Beschreibung der Marke Werkhaus, Integration des B*canvas in ein Markenaudit, Entwicklung von Marken fr Start-ups und Bezugsrahmen fr die Hochschullehre sowie Aus- und Weiterbildung.

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