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Knstliche Intelligenz entlang der Customer Journey
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Dieses Buch zeigt Unternehmen die Mglichkeiten auf, die sich aus der Nutzung der knstlichen Intelligenz entlang der Customer Journey ergeben knnen. Denn der fortschreitende technologische Wandel und die damit verbundene Digitalisierung verndern auch das Kundenkaufverhalten und damit die Customer Journey. Die Customer Touchpoints zwischen Unternehmen und Kunden sowie die dadurch generierten Daten nehmen stetig zu. Dies begnstigt und frdert den Einsatz von knstlicher Intelligenz. Die Autoren erklren zunchst die beiden Begriffe Customer Journey und knstliche Intelligenz und widmen sich anschlieend den Einsatzmglichkeiten, aber auch den Herausforderungen der knstlichen Intelligenz im E-Commerce.
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