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Das Kommunikationskonzept
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Dieses essential bietet komprimiertes Wissen fr alle, die Kommunikationskonzepte entwickeln, bewerten und umsetzen mchten. Dies ist weder Hexenwerk, noch nur etwas fr kreative Kpfe. Der Prozess ist weitgehend standardisiert und folgt einer festen Struktur. Die in diesem Buch vorgestellte Vorgehensweise deckt in zehn Schritten alle entscheidenden analytischen, strategischen und operativen Aspekte ab, die kompakt und auf den Punkt beschrieben werden mit dem Ziel eines umsetzungstauglichen Konzeptes fr die Praxis. Hinweise zu weiterfhrender Literatur und ntzlichen Tools bieten die Mglichkeit der Wissensvertiefung.
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